Flawless Brows Cool Taupe Brow Pencil with Spoolie

Achieve the Look that Will Have Them Gel-ous! Our No-Tug Formula Delivers Intense Color that Glides on Effortlessly

Get the bold, eye-catching look you desire with our innovative gel eye pencil. The no-tug formula glides on seamlessly, offering the control and staying power of a pencil with the ease of a felt-tip or liquid liner. Preferred over the #1 prestige gel eye pencil, this retractable wonder never needs sharpening and boasts a waterproof finish that lasts until you're ready to remove it.

Power Up Your Brows for a Flawless, Natural Look

This dual-ended brow pencil is a true multitasker. The ultra-fine tip creates hair-like strokes for a natural, polished brow look, while the built-in spoolie brush blends the smudge-proof, cream-to-powder formula effortlessly. No sharpening required, this water-resistant eyebrow pencil comes in 10 versatile shades to complement any brow color, from light blonde to deep black.

Complete Your Flawless Eye Look with Our Curated Collection

Elevate your eye makeup game with our comprehensive line of high-end products. From sculpted, defined brows to voluminous, lush lashes, we've got you covered with mascaras, eyeshadows, brow gels, primers, and more. Achieve your perfect eye look, courtesy of JOAH.

Korean Beauty that Outperforms the Best

Discover the power of Korean makeup with our premium cosmetics and skincare range. Crafted with only the finest, good-for-you ingredients, our products are designed to outshine even the most prestigious brands. Cruelty-free and high-quality without the hefty price tag, JOAH is your gateway to effortless Korean beauty.

JOAH: "I Like It" in Korean, Because We Create with You in Mind

JOAH, which means "I Like It" in Korean, is our guiding principle. We develop our beauty products with everything you love in mind – effortless application, high-performance formulas, and a focus on ethical, clean ingredients. Experience the best of Korean beauty, tailored to your preferences, with JOAH.

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