Primedation Liquid Foundation - Medium Tan Neutral

This triple-action 3-in-1 foundation is working overtime to enhance your complexion. Infused with a smoothing primer and a nourishing blend of skincare ingredients, our transformative formula seamlessly blends into your skin to conceal imperfections. The result is a natural, radiant finish that looks and feels like your own skin. Available in 24 diverse shades.

Skincare-Infused Primedation Foundation: This multifunctional foundation is putting in the extra effort to improve your complexion. Infused with a smoothing primer and a rejuvenating blend of skincare ingredients, this medium-coverage formula camouflages imperfections and fine lines, delivering a hydrating, natural-looking finish. The buildable, lightweight formula is designed to work hard for you.

Supercharged Skincare: Elevate your foundation routine with this blend of potent skincare ingredients. Hyaluronic acid hydrates the skin, a luminizing peptide boosts radiance, collagen firms and plumps, and blue light defense helps protect against damage from digital screens.

Skip Your Primer Step: The built-in primer helps the foundation apply evenly and blend seamlessly into the skin, keeping it in place throughout the day. Save time in your morning routine by skipping the primer step.

Boost Your Radiance: Achieve an all-over radiant glow with the complete Crystal Glow Collection, infused with Crystalide peptide, a luminizing ingredient known to smooth and brighten the skin after 6 weeks of use. The collection includes the award-winning multitasking Luminizer Stick for highlighting, contouring, and blurring, the skincare-infused Primedation All-in-One Foundation, the shimmering Jelly Bomb Highlighter, and the illuminating Refreshing Luminizer Skin Mist.

I Like It Like That: JOAH means "I Like It" in Korean, because we create our beauty products with everything you love in mind. Our effortless, cruelty-free formulas are crafted with only good-for-you ingredients and high-quality without the high price tag. We believe in making beauty accessible and enjoyable for all.

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